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Sales @TelliusData. Previous IBMer and Mainer.

Natural Language Processing (NLP) in computing started over 40 years ago with a series of hard if-then rules that defined how text should be interpreted. Traditionally, NLP is thought of as analyzing large volumes of text to achieve a goal. Some of these include but are not limited to:

  1. Basic speech recognition and parsing

Natural Language Search (NLS) was introduced through search engines (anyone else an AltaVista lover?) and perfected by Google. Today, you can type the same phrases in Google and Bing and get very similar results.

Top results are the same

There’s a lot of processing…


Photo by Todd McDonald on Unsplash

We work with organizations around the world every day who are looking for a tool that helps business users get the answers they need. These organizations for all of eternity have wanted to know — what happened, why did it happen, how to react? This model has been applied to making decisions around who to target, products to develop, areas to explore, business models to deploy, setting prices, negotiations and beyond.

Analytical tools were slowly developed to address different pieces of this decision making process. As technology advanced, each progressive part of this process was addressed.


The other day I helped to put together a demo of the Tellius platform for digital media publishers. I worked with some of our team that serves some publishers today to understand the business model, and the types of analysis that are important to these types of companies.

Digital media publishers are growing exponentially. The business model of the modern internet is very much ad-driven, and content publishers are looking for ways to maximize the revenue they can get from their content.

In this piece, I will cover the publisher business model and how Tellius can help these entities set…


The year is 2061 — you roll out of bed and the minicomputer in your head telepathically reads you your emails. Except instead of listening to them, you just know what the emails said because they’ve already been deposited as memories in your mind. You go to a bar for a beer, think about a lager and a robot flies up and hands you one. You step into your Scotty Beam 5000 and immediately materialize on a beach for your vacation, and you make a joke about how your parents used to complain about “flying” on “planes”.

Sounds pretty smooth…


It’s a tale as old as time — why am I losing clients? The maniacal focus on losing clients is really driven by the client cost of acquisition (CAC), the dreaded cost of landing new customers. Churn analysis is more important than ever, as the cost to retain existing customers is almost always exponentially lower than the cost of acquiring new ones.

According to Hubspot, cost of acquisition is increasing because:
1. Consumer trust in business is eroding
2. Marketing costs are rising
3. Increased competition (at the source — from marketers themselves like Google with competing offerings)
4. …


Analytics transformation within organizations starts with data — collecting, organizing and storing data that might be of some value to you. Temperatures from sensors, clickstream from your website, demographic data, cash flows, job performance of your employees, on and on and on.

Rob Thomas, who lead IBM cloud when I was there, co-authored a book on the “AI ladder” — a concept that IBM sales reps spent 2018–19 fruitlessly trying to interpret and regurgitate to customers. I agree with the sentiment around data collection — every company should collect as much data as possible. …


I leave the oven on quite a bit. It’s an issue that my significant other takes great umbrage at, and for good reason — it’s a waste of resources! It doesn’t seem like a lot, but it adds up to the tune of about $0.30 per hour. This is a great example of waste at the scale of an individual, at it probably costs me 5 scolds and maybe $1.50 per year.

All over the world, people are leaving the oven on. In this case, it is a metaphorical oven with an even greater cost — that metaphorical oven is…


Part of our demand generation strategy here at Tellius is through content. We publish visual and written content on our blog, here on Medium and on social media such as our LinkedIn and Twitter.

We view content not only as lead generation, but also as a requirement for any modern company. An ecosystem of content, both product-focused and not, is an important part of our ecosystem. From educating prospects pre-sales, to creating competitive differentiation, to converting individuals within prospective or current clients into sponsors on behalf of Tellius — content is critical for us.

So how do we put out…


More than ever, CIOs are chartered with unlocking insights into their data at scale. To support this mission, thousands of organizations are making the move to Snowflake — the cloud data platform. Technology leaders understand that rapidly expanding data volumes combined with the growth of user-driven analytics requires a scalable, flexible data foundation on the cloud like Snowflake.

We’re partners with Snowflake because they provide a great platform that unifies data and provides the world’s easiest access to that data, all while being cost effective for their customers. …


If you were even remotely aware of your surroundings in 2007, you almost certainly remember this seminal moment: Steve Jobs revealing the iPhone. Check out this clip where the crowd goes nuts when Jobs demonstrates touch scrolling. The dominant smartphone maker at the time (RIM) was reportedly incredulous and thought Apple was lying about the capabilities they showed off.

Why was the crowd so excited? They saw the potential of an integrated device. People for years used cameras for photos, TomToms for GPS, computers or terrible PDAs to send email and phones to make calls/send texts.

The 2007 iPhone had…

Christopher Reuter

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